When it comes to energy, there’s no time to hesitate. Don’t Sleep isn’t just an energy drink—it’s a statement. A brand built for those who push boundaries, stay sharp, and refuse to be overlooked.
 

For this project, I developed a bold, high-impact brand identity and packaging system that captures the essence of Don’t Sleep. The design reflects the drink’s promise: clean energy, sharp focus, and unstoppable drive. The visual language combines sleek, modern typography with striking colors that demand attention—because just like the people who drink it, this brand refuses to blend into the background.
 

From the logo to the can design, every detail reinforces the brand’s message: Don’t Sleep on greatness.

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Made in January of 2024