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WMATA Metro Holiday Travel Campaign

The client tasked us with designing a digital advertising campaign, focused on promoting holiday travel convenience via Metro to and from the Washington, D.C. area airports—Dulles (IAD) and Reagan National (DCA). The campaign creative focused on using images of Metro's own in-station wayfinding as a mode of visual storytelling, seamlessly integrating Metro’s signage and navigation elements into the design. This approach reinforced familiarity and clarity for travelers while emphasizing Metro as the most convenient and stress-free option for holiday airport transfers. The motion design brought attention to travel routes and real-time messaging, creating an engaging and informative experience for passengers navigating holiday travel.​

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Designer: Matt Hodin

Copywriter: Mike Stango

Creative Director: Alex Belgrave

Animator: Robert Cowling

Agency: WHITE64

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Made in late 2024

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By incorporating movement and sequential messaging, the digital ads ensured that Metro remained a top-of-mind option for seamless, stress-free airport transfers. The campaign was designed to reinforce Metro’s reliability and ease during the busiest travel season, encouraging both locals and visitors to choose Metro over driving or rideshare alternatives.

Copyright ® Matt Hodin Design, LLC 2025
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